Science of Persuasion

The Universal Principles of Persuasion and Influence

What plays a role in the process of making a decision?

 

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

This video explains the factors that lead us to say YES.

 

There are 6 shortcuts that guide human behaviour:

1.) Reciprocity

2.) Scarcity

3.) Authority

4.) Consistency

5.) Liking

6.) Consensus

  

 

Loading Facebook Comments ...

Hinterlasse eine Antwort

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *

*

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>